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"Consumers today aim to purchase apparel that has a double relationship, created by the irreconcilable opposition -between modern lifestyle and the act of dressing."

"It comes as no surprise, then, that the best new name in the outerwear game is Norwegian Wool, a collection of superior winter coats available now."  "All models are wind-resistant, totally waterproof and sport a zero-bulk, tailored fit."

"Norwegian Wool offers a timeless update to the winter staples that allows to embrace the season looking sharp as ever."

This is "The Coat to Wear to Davos".  The topcoats made by Norwegian Wool are as warm as your bulkiest puffer, and they’ve become the favorite of financiers, news anchors and the movie crowd.