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FORBES - Dec, 2017
"To some degree, mens outerwear and its brethren are in an exciting technological and transitional phase. Yet, even as technology is improving with advanced and "smart" fabrications, it has been unclear whether it is possible to develop accurate style and design while maintaining strong performance and comforting warmth."
Robb Report
"Taking its inspiration from both Northern and Southern Europe, the relatively young brand is trying to tackle the age-old problem of outerwear that’s warm enough to keep winter chill at bay but looks good worn with your best suit."
FORBES, Oct 2019
"Consumers today aim to purchase apparel that has a double relationship, created by the irreconcilable opposition -between modern lifestyle and the act of dressing."
Inside Hook
"It comes as no surprise, then, that the best new name in the outerwear game is Norwegian Wool, a collection of superior winter coats available now." "All models are wind-resistant, totally waterproof and sport a zero-bulk, tailored fit."
Essential Homme
"Norwegian Wool offers a timeless update to the winter staples that allows to embrace the season looking sharp as ever."
New York Times
This is "The Coat to Wear to Davos". The topcoats made by Norwegian Wool are as warm as your bulkiest puffer, and they’ve become the favorite of financiers, news anchors and the movie crowd.
