Press & Media

Demand for quiet luxury brands

Michael Berkowitz, Norwegian Wool Founder and CEO discusses the demand for quiet luxury brands. He speaks with David Westin and Romaine Bostick on "Wall Street Week Daily." (Source: Bloomberg)

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With a loud shout out In ‘Succession,’ Norwegian Wool is riding the quiet luxury trend.

Fashion in film: It’s a chicken or egg question. Does the fashion worn by the characters on film reflect the trends already in the culture or does it set the trends that the culture follows?

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HBO's Succession X NW: Quiet Luxury

Quiet luxury

A fascinating discussion with Succession stylist about the hottest trend in fashion

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STEWY

Who is the best dressed character on Succession? The often overlooked Succession Fashion Icon - Stewy.

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Full Interview with Costume Designer Jonathan Schwartz

By popular demand, here is the link to our full interview with SUCCESSION. Lots of great facts and insights that any SUCCESSION or fashion enthusiast will appreciate.

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How ‘Succession’ Sparked the “Quiet Luxury” Fashion Trend — And How You Can Get the Look for Less

Popularized by the fictional Roy siblings and very real celebrities like Kendall Jenner and Sofia Richie, here are the luxe (and affordable) items you'll want to add to your "stealth wealth" wardrobe

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This is the Coat to Wear to Davos

The topcoats made by Norwegian Wool are as warm as your bulkiest puffer, and they’ve become the favorite of financiers, news anchors and the movie crowd.

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This Could Be the Only Winter Coat You'll Ever Need

"The brand’s signature wool or cashmere “Classic” model is backed with a wind- and waterproof membrane and features 90 percent high-loft white down and 10 percent feather fill, extra-deep fleece-lined hand pockets, and a stand-up collar."

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FORBES

How Norwegian Wool has Disrupted the Luxury Outerwear Market

"To some degree, mens outerwear and its brethren are in an exciting technological and transitional phase. Yet, even as technology is improving with advanced and "smart" fabrications, it has been unclear whether it is possible to develop accurate style and design while maintaining strong performance and comforting warmth."

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