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Norwegian WoolNorwegian Wool
  • Women's
    • Mid-Length Winter Coats
    • Long Winter Coats
    • Full Collection
    • Hats & Accessories
  • Men's
    • Year Round
      • Shirt Jackets
      • Blazers & Sport Coats
      • Indoor / Outdoor
      • Lightweight Coats
      • Raincoats & Trenches
      • Hats & Accessories
    • Winter Coats
      • Short / Commuter Coats
      • 3/4 Length & Mid-Length Coats
      • Topcoats & Long Parkas
    • Clearance
    • Full Collection
    • Hats & Accessories
  • Our Advice
  • Press & Media
  • About Us
    • Our Story
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    • Gifting a Coat
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Home / Press & Media

Latest News

CNBC's Make It
CNBC's Make It

The appeal of Norwegian Wool coats is part form, part function. Financiers are expected to dress a certain way, but the classic wool Italian coats most of them wear aren’t designed for sub-40-degree weather, says Berkowitz.  

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175 Newbury Street Stores
The Boston Globe: Dress like a Roy on Newbury Street...

You can now buy the same coat as the Succession characters in Back Bay.

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Bloomberg: The Close
Bloomberg: The Close

Michael Berkowitz, Norwegian Wool Founder and CEO discusses the demand for quiet luxury brands. He speaks with David Westin and Romaine Bostick on "Wall Street Week Daily." (Source: Bloomberg)

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FORBES
FORBES

Fashion in film: It’s a chicken or egg question. Does the fashion worn by the characters on film reflect the trends already in the culture or does it set the trends that the culture follows?

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HBO's Succession x NW: Full Interview

By popular demand, here is the link to our full interview with SUCCESSION. Lots of great facts and insights that any SUCCESSION or fashion enthusiast will appreciate.

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Rolling Stone
Rolling Stone

Popularized by the fictional Roy siblings and very real celebrities like Kendall Jenner and Sofia Richie, here are the luxe (and affordable) items you'll want to add to your "stealth wealth" wardrobe

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New York Post
New York Post

"The brand’s signature wool or cashmere “Classic” model is backed with a wind- and waterproof membrane and features 90 percent high-loft white down and 10 percent feather fill, extra-deep fleece-lined hand pockets, and a stand-up collar."

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FORBES - Dec, 2017
FORBES - Dec, 2017

"To some degree, mens outerwear and its brethren are in an exciting technological and transitional phase. Yet, even as technology is improving with advanced and "smart" fabrications, it has been unclear whether it is possible to develop accurate style and design while maintaining strong performance and comforting warmth."

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★ Reviews

Let customers speak for us

82 reviews
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39
G
City Active Hooded Parka, Navy
Gabriel Gunther-Brown
I basically love everything about this parka

I basically love everything about this parka. Super warm. Very cool aesthetic between sporty/functional/formal. You can tell it's high-quality and design. I haven't tested its weatherproofing but it claims to be waterproof which awesome!

M
Wool Silk Euro Coat, Dark Graphite
Marc Grandisson
Great

Great fabric

J
Stretch Wool Euro Coat, Charcoal Melange
Joe M
Great coat, worth the price

What a beautifully constructed coat. It wears like it was handmade! You can just...tell. Stitches are firm, jacket feels firm, everything feels and looks in order.

It's warm, it has multiple modes of wear to suit the moment/environment (totally open, little vest zipped up, vest + buttons, no vest + buttons), pocket space is great for the hands and inside,

And it's soft! Soooo soft. I like finding excuses to wear it because it just feels good to wear.

The only ding, but not enough to lose a star is because...is it actually waterproof? I've worn it in the rain and the water does not just bead off at all. Like at all. I don't know how else to test it's waterproof-ness, so I guess I'm just stuck wondering.

It's forsure an investment! But one that I think is worth it. I have never felt more comfortable in the elements than I have with a norwegian wool. I think I'll have it for at least my life time.

Hi Joe,

Thank you for the kind and thoughtful review! Regarding the waterproof factor - what makes the fabric is an inner physical membrane that is bonded to the outer wool or cashmere. This means that yes, the outer fabric can and will get wet in a downpour, BUT the membrane functions as a true blocker that will truly prevent and moisture from seeping through! This means that you will NOT get wet, the down lining will NOT get wet and only the outer layer will get wet on the outer side - thus drying very quickly. The coat will not get soaked through and way 100lbs like other wool coats. So we invite you to test this out and see for yourself , we are confident this function will kick in quite well.

Thank you and enjoy!

S
Pure Cashmere Car Coat, Black
Scott

Beautiful coat. Fits well and is waterproof. The down filling is very very warm. It is the nicest coat ive owned by far.

D
Hooded Cashmere Wool Car Coat, Grey Blue Herringbone
Dmitri
Great coat!

Great coat! It's warm, it's stylish, it’s comfortable! I really like it!

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